OTT services have grown rapidly in popularity over the past few years.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
OTT platforms evolved by replacing cable TV with online streaming.
As content became available through portable devices,
the user base grew rapidly.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
The appeal and limits of OTT services
The biggest advantage of OTT is the freedom to choose what you want to watch.
Multiple OTT platforms release new shows and movies regularly.
There are also some limitations.
Growing costs create frustration for users.
Recently, complaints about rising fees have become more common.
What are free streaming services?
Free streaming provides content at no cost in exchange for watching ads.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
Final thoughts
As OTT subscription fees rise, interest in free streaming continues to grow.
Finding the website right platform is part of the experience.
Content consumption will keep evolving.